This is some pro level lifestyle marketing shit right here, it would be hard to guess that this is just a commercial for some clothing brand. Despite the motorcycles, surfboards and desperate grab for authenticity you can smell the bullshit. Everyone in this video is decked out head to toe in their brand merchandise. They just want to sell you overpriced jeans and t-shirts.
This is no different than some dumb Wrangler jeans commercial with cowboys, pick-up trucks and some horrible country song. Just a different target demographic.
Take look at their shop if you want to know what this company actually does. http://shop.au.deuscustoms.com/ for a good laugh go look at the “riding” section.
Ahahahah I just noticed the Corona sponsorship at the end of the video. God damn, go fuck yourselves.