Reader David sent this our way.
We weren’t sure about making fun of French people, we’ve avoided doing it in the past. The problem is, it’s too hard to spot a French hipster. For all we know, riding a vintage motorcycle to an art gallery party, wearing grandpas WWII jacket, eating cave aged cheese with a classic bowie knife while listening to some rare blues record could just be another Tuesday for a regular french guy. It’s very difficult to tell.
Luckily this video is a bit more cut and dry. Fashion brand Ralph Lauren saw how much money there was in selling over priced jeans to these well heeled beardos and decided to get in the game. Good news for them, every single “motorcycle builder” is also a fashion brand in this world, so they should fit right in, look forward to buying their gear at Bloomingdales.
This ride must have been a dream for some of these riders, getting to play pretend with like minded folks and do a 60 mile ride which ends at a high end fashion boutique, what else could a motorcyclist ask for.
Pretty good looking Vincent and BSA can be spotted in the video if you can look past all the yellow headlights and beards.