This is getting ridiculous. We understand needing booming narration and mood lighting if you’re trying to convince people to pay you $30k to build a shitty cafe racer out of a CX500. The shallow depth of field and promise of grandiose results helps part fools from their money. When you’re selling manhood to rich idiots it’s almost understandable.
However now this style of video has reached across to the realm of everyday products like clothes. Here we have a video for Lacoste. Christian Bale reads Jack Kerouac with a Johnny Cash soundtrack to
promote the union of man, machine and nature; the intimate expression of one’s emotion and spirit; the palpable détente between one’s own hands and the fruit of that hand’s labor sell pants.
On their next marketing project, Charmin will feature in intermittently focused and dimly lit vintage-look stalls with wistful sentiments narrated about how wiping our asses unites us all as human beings.