We laughed pretty hard at this, I mean I buy a lot of my tools at Harbor Freight but I’m a cheap asshole goofing around in my garage. This is supposedly a custom bike builder and “lifestyle brand” based in Brooklyn. If you’re going to pretend to be a custom bike builder don’t buy every single tool from Harbor Freight. Nothing goes better with 30 year old bikes than 12 point sockets, if your mission is to strip every single bolt on the bike.
What is this dude taking a break from doing? My guess, arranging everything on this workbench to make it perfect for his instagram. Imagine him placing the can of Bud, standing back, “yeah that’s perfect now it looks like a mechanic from 1975 owns this”